Why Not?








By Cosette Strong

In this new interview series conducted monthly across a virtual platform, I will give you a window into chats with Clem as he shares his thoughts about a number of things: 2020’s impact on his industry of Live Event Production, the relevance of why CLEMCO is moving in a new direction, and lastly, where we should be directing our focus in 2021. 


Cosette: So… you’ve been in this business for a while now. You have many ways for people to engage with you and for them to get information about the industry. If I wanted to learn about you and CLEMCO and all you’re doing, I could check out your blog or a podcast. I could connect with you on social media too. But – this newsletter is new, a bit of a departure from what you’ve done thus far. [I raise an eyebrow.] You know I have to ask: Why now?


[FLASHBACK | May 2020:

I started thinking back to the first time I officially met Clem. As a Learning Architect, Executive Consultant and Project Manager, I design and produce a number of Live Virtual Trainings (LVT) from a content perspective. Clem works on the technical side of these LVTs, and that’s how our paths crossed. Working together as part of a team during COVID, we first met while he was on the other side of the screen during a virtual training call. Small talk led to me asking him about his journey and his path to get where he is today. During our first time meeting in-person, Clem’s passion and positivity was inspiring! His natural coaching style is evident – I now understand why peers, clients and others in his industry come to him for coaching and consulting. He asked about my journey and my past freelance experience, as well as my current role and future aspirations. He talked with me about his mission, his vision, how he’s meeting this unique moment in time, and he also gave me some wisdom to help my own business thrive, not just survive.]


Clem: Why now? [Clem laughs.] I say, “Why not?” [Clem leans closer to the screen. His face lights up.] In 2019, just before the new year, I noticed that some people saw 2020 as a year to have or see a vision. I saw 2020 as the year to start to really execute my vision – not just seeing it and believing it, because I always say that, but to really start achieving it. [Clem looks away from the screen for a second, and off into the distance.] For me, 2020 was that hard reset – that CTRL+ALT+DEL, or Force Quit. That fresh start. [His eyes meet the screen again.] Executing on the plan was my way of taking advantage of that opportunity.


Cosette: [I nod slowly.] Okay, okay… Interesting. For a lot of people in 2020, the Force Quit that COVID created made them stop and stall. [I lean back in my chair and squarely face the screen and Clem’s eyes, considering.] But you – you went in a different direction – you did the opposite. When did you start planning to execute the vision?


Clem: [Clem looks up at the sky, then back at me] Really, in 2016. But, in 2019, I needed to plan to provide the framework for this big idea. You could say, I had the idea for a show in 2016, but I truly started the pre-production in 2019. Yeah, that was really the start – see the structure, then create the infrastructure. My big idea was to help people learn how to approach their whole selves – life, work, family – from a different perspective. [Clem puts his hands up and becomes more animated] But how? How do we do that? How do we build a strong foundation and go from there?


[FLASHBACK | June 2010:

My own entrepreneurial experience was, in a word, accidental. Personal circumstances found me creating full-scale culinary pieces: cakes that looked like shoes, purses and football stadiums, cupcake trees and wedding dessert buffets. What started out as a small hobby and love of dessert creation quickly bloomed into a full-scale business. All homegrown without formal business or culinary education. The lessons I learned from that time were valuable and remain with me even though I am no longer a culinary artist and business owner. Now that I know what I know, I often think it would have been nice to have a resource like Clem to assist me so I could have avoided some of the missteps and been more successful.]


Cosette: [I smile.] I love that idea. [I lean in, eyes level with his through the screen.] I’m going to ask again, though: Why?


Clem: Because it’s my mission. [Clem’s expression turns serious.] It’s what I have to do… my calling. It’s because of what I’ve been through as I’ve tried to navigate the life of an independent contractor/business owner. I’ve learned so much – learned from my wife, learned from people in my network, and learned from my own missteps. And I wanted – no, needed – to take this 20 years of professional working experience and use it to help others.


[FLASHBACK | November 2020:

After hearing this, I recall my initial in-person conversation with Clem again. At that time, he said something that stuck with me: “Don’t get caught flat-footed.” When he first said it, I laughed. My feet are actually very flat. But as he explained the meaning behind it, it resonated with me on a deeper level. Clem never stays put; he never rests. He’s always trying harder, bringing one more person along, and climbing higher to achieve greater. His energy is incessant and infectious. Not getting caught ‘flat-footed’ is part of his DNA.]


Cosette: And that dedication and passion – that resolve – you turned it into something tangible, how? Where did you start?


Clem: Well… it’s really a number of things. But where I started was writing in 2019. I published my first book, Career Projection 101, on April 3, 2020 at the start of the pandemic. The funny thing is – that wasn’t supposed to be the first book in the series, but [Clem laughs.] that’s how it turned out. I guess you could say it was something I feltled to do… Have you ever had that feeling? Something you can’t explain, but something you felt so driven to do that you were fearful of what would happen if you didn’t? That’s what I felt. I had to do my part to help others learn the things I wish I knew when I started in this industry as an independent contractor. It’s really about a small part of my holistic journey – what that has looked like – all in 9 chapters. But like I said, it’s only the first book of three.


Cosette: And your goal in writing those books – what role does this newsletter play? What will be the focal point?


Clem: This is my way to reach out and help people in the only way I know how – through my own experiences. I also want an opportunity to show others what we should all focus on to make success in this industry, shoot, in life, attainable, not just aspirational. It’s also a way to share important information – things that are needed to make thatsuccess possible from a business standpoint.  [Clem smiles and his eyes shine.] If you see it and believe it, you can achieve it! I say that all the time. My experience tells me it’s true.


Why now? Because it’s time. It’s past time. Time to learn from missteps, connect with and help others, and achieve success as independent contractors and small business owners, together. Look for my next connection point with Clem, as we talk about why it’s absolutely necessary that we pause and go back in order to go forward.